Episode 19

Jeff Haden on Ghostwriting and Using Achievement to Create Motivation

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Jeff Haden’s first paid ghostwriting job was writing a press release for a startup. Since then he’s written about real estate, management, process improvement, finance and investing. He’s ghostwritten books on subjects as diverse as breastfeeding, hydroponics, horticulture and magic.

After an intriguing discussion with Metallica guitarist, Kirk Hammett, plus dozens of interviews with other incredibly successful people, Jeff decided to pull back the veil on what it really means to “get motivated” and reach goals. These insights led him to write and publish his own book The Motivation Myth.

As Adam Grant, New York Times bestselling author of Give and Take writes, “Jeff Haden knows what many people don’t: that success is less about searching for motivation and more about muddling through until you achieve something motivating. This clear, enjoyable book has plenty of advice on how to do that.”

He’s also an avid cyclist (which he hated when he first started), ghostwrote a eulogy and writes an Inc. column that attracts over 20 million readers.

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Show Notes

    • How Jeff got started in ghostwriting and writing for Inc.
    • How Jeff has grown his Inc. column readership to over 20 million.
    • Where he gets his topic ideas for his Inc. articles.
    • Jeff’s “white whale” that he wants to interview for an article.
    • How Metallica guitarist, Kirk Hammett, sparked Jeff’s interest in the exploring this topic of motivation and the misconceptions behind it.
    • Myths people have around motivation and where they come from.
    • The process to create motivation and how business leaders can apply it to their teams.
    • How Jeff has used this process to stay motivated in his own life
    • Jeff’s lunch interview with Richard Branson and what surprised him about it.
    • A mistake/failure Jeff’s made in his life that he’s learned the most from.

Links from the Episode

Episode Transcription

https://www.jeffhaden.com/

Growth Mindset article: https://hbr.org/2018/09/having-a-growth-mindset-makes-it-easier-to-develop-new-interests

CONNECT SOCIALLY!

Guest: Jeff Haden

Twitter: https://twitter.com/jeff_haden/

LinkedIn: https://www.linkedin.com/in/hadenjeff


Host: Robert Glazer

Twitter: https://twitter.com/robert_glazer 

LinkedIn: https://www.linkedin.com/in/glazer

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