Tucker Max on Book Publishing and Elevating in Business
Tucker Max has gone from best-selling author to publisher, and he knows better than anybody that how valuable books are to business now, even in the digital age. Tucker founded Book In A Box and served as CEO, but ultimately made the decision to step down as CEO for his own fulfillment and for the good of the company.
On this episode of Elevate with Robert Glazer, Tucker joins to talk about why and how he and Zach Obront decided to start Book In A Box, what the traditional publishing industry is really like, why he decided to step down as CEO and what he’s discovered is his true passion.
- The book that got Tucker Max on the New York Times bestseller list for the 4thtime
- The inspiration behind why Tucker and Zach Obront started Book In A Box
- Some incredibly influential people who never wrote a book
- The very first book Book In A Box helped published
- Impressive business results their first author realized from publishing her book through Book In A Box
- The difference between professional writers and people who own a company and want to author a book
- Why a book is so valuable to people who have a business
- How many copies of a book people typically must sell to hit bestseller lists
- What it really means to get a publishing “deal” and the only way to get it
- What traditional publishers expect of authors
- How you can tell how much a publisher believes in your book by who they hire to design the cover
- The realities of getting on the New York Times bestseller list
- The one and only thing Tucker liked about being a CEO
- What Tucker disliked about being CEO
- How his meeting with JT McCormick evolved into him becoming Book In A Box’s new CEO
- What Tucker’s doing now that he’s stepped down as CEO of Book In A Box
- New products/services that Book In A Box is rolling out
- The core values of Book In a Box and why they’re public
- Specific questions Tucker’s asked himself over the past few months to grow as a person, find his passions and outperform
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