“If you’re a CMO and your
marketing is optimized for
conversions rather than revenue
you need this book.”
Founder of Neil Patel Digital,
NYT Bestselling Author of Hustle
From #1 Wall Street Journal bestselling author Robert Glazer and Matt Wool comes a revolutionary approach to partnership marketing, which is poised to become the fastest growing channel of marketing in the next decade.
Partnership marketing is not new; it has existed in many different forms, and under many different names, such as affiliate marketing, for decades. However, thanks to transformative changes in enabling technology and pricing models, as well as a change in both advertiser supply and brand demand, partnership marketing now exists in a more automated, scalable form that some of the world’s most successful companies are now leveraging. Drawing from success stories from leading brands, Moving To Outcomes will show readers how they can unlock more sustainable, scalable ROI with their marketing dollars.
Every brand’s marketing strategy is akin to an investment portfolio, which requires diversification. While brands are quick to pour budget into popular channels such as paid search or paid social, these channels get more expensive and less profitable each year. Partnership marketing offers a profitable channel where marketers can diversify their marketing investments and get better returns that are sustainable in the long term. History shows us that companies who take advantage of a new channel before it becomes ubiquitous reap the largest rewards.
Marketers today have a choice. They can keep doubling down on advertising with the digital goliaths of today —and pay prices that rise every year—or begin to diversify and invest in partnership marketing channels that will set their business up for future success and help them outpace the competition.
Send this to a friend