Customer loyalty is crucial to long-term success. Many brands want to have the type of customer loyalty brands like Apple have, but aren’t sure where to start. [..]
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Robert has an exceptional track record and passion for growing revenue and profits for the world’s largest brands. A sought after speaker, Robert has presented to global audiences and has served as an advisor and board member to high-growth business and nonprofits.
Performance Partnerships is the first in-depth look at the affiliate (performance) marketing industry, examining its roots, evolution and ongoing transition into one of the most important forms of direct-to-consumer digital marketing. In the book, Robert Glazer defines the elements of true affiliate marketing for the first time and demonstrates for marketing leaders how to properly leverage the channel for its unique ability to drive attributable sales and strengthen brand awareness.
Customer loyalty is crucial to long-term success. Many brands want to have the type of customer loyalty brands like Apple have, but aren’t sure where to start. [..]
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Many business leaders don’t know how to inspire the best work from their creative teams. However, if you adopt these three strategies, used with excellent results at [..]
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Recruiting top talent has never been easy, but it’s become more challenging in recent years. Despite the lowest levels of U.S. unemployment in 50 years, the digital [..]
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With just an idea and a smartphone, anybody can build a loyal following online and share their passion with the world. Here are three tips to build [..]
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Agile marketing is the key for companies to keep up in an ever changing marketplace, but it is easier said than done. These key steps will help [..]
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Growth isn’t just about speed and momentum — it’s about creating a foundation strong enough to support the company to come. Not everyone succeeds in this effort. [..]
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