“If you’ve been looking for a mentor — someone to increase your spiritual, intellectual, and emotional capacities — here it is in book form. ELEVATE will help you set the right goals for a well-rounded life, then equip you with the skills and attitudes to achieve them.”
Daniel H. Pink, author of WHEN and DRIVE
”The best leaders are dedicated to helping people improve, and inspiring them to learn from others. With Elevate, Robert Glazer gives the inspiration and tools to help anyone expand their capacity, achieve their goals and lead the people around them to take the same path.”
Marshall Goldsmith, #1 New York Times Bestselling Author and Thinkers 50 - #1 Executive Coach Worldwide
"In an act of real generosity and vulnerability, Glazer shares his recipe for integrating spiritual, intellectual, physical and emotional growth to build one’s capacity. We can all learn from his example, his wisdom, and also the mistakes he's brave enough to share on the journey to elevate himself and countless others!"
Kim Scott, author of Radical Candor: Be a Kickass Boss without Losing Your Humanity
“Leaders who elevate both themselves and their people will see the greatest success in these turbulent times. In Elevate, Glazer demonstrates how the four elements of capacity, explored both separately and as part of an integrated whole, offer a blueprint for personal and professional achievement. On every page, Glazer’s advice is both encouraging and realistic and he masterfully combines real-world examples and clear framework for anyone to reach a higher level of achievement.”
Stew Friedman, Wharton School professor & author of Total Leadership
“This book is simply a masterpiece. It’s an easy-to-read yet profoundly valuable guidebook to living a successful (as YOU define success), happy, and joy-filled life. Each and every page contains golden nuggets of wisdom within a system you can follow to blow past perceived self-limits and accomplish more than you might presently think possible. Best of all, Glazer equips you to improve the lives of others as you help lead them to do the same. And - by all means - by a copy of this book for your children, grandchildren, your business team, and everyone else who you want to help be nine steps ahead of the game…in a ten-step game.”
Bob Burg, coauthor of the "Go-Giver” Series and author of “Adversaries into Allies"
Bob Glazer has become one of the finest business columnists writing today, and he’s done it while building a truly great company, Acceleration Partners. You can get a taste of both from this wonderful book.
Bo Burlingham, author of Small Giants and Finish Big
"Better is the goal. And in order to make things better for others, it helps to start on yourself,
first. Robert Glazer's short, direct advice is worth checking out."
Seth Godin, author of This is Marketing
“Every once in awhile something really special comes along that can change our lives. Elevate
is just that, a “tool book” that takes us on a journey of personal growth that leads to a more
Howard Behar, president Starbucks Coffee, retired
“Business Guru Bob Glazer’s wisdom will help you build capacity and become the change you
want to see in the world”
Mehmet Oz, MD, The Dr Oz Show
"So many write about leadership, without having a large following themselves. But Bob is the
real deal! He has amassed a HUGE following because he helps others build their capacity and
understands that nothing is
Brian Scudamore, Founder & CEO of 1-800-GOT-JUNK? and O2E Brands
“Robert Glazer has built a world class Scale-up company by focusing on inspiring and investing
in his own team, as well as thousands of others outside of his company. With Elevate, he bring
those principals into a formula that anyone can use to improve their own life, hone their
leadership skills and grow their business. A must read for anyone looking to take their game to
the next level”
Verne Harnish, founder Entrepreneurs’ Organization (EO) and author of Scaling Up (Rockefeller Habits 2.0)
Partnering with BUILD
I’m proud to contribute a portion of the proceeds of this book to BUILD.
BUILD is a national organization that identifies self-driven and underserved high school students; provides them with the inspiration, skills, actual experience, and mentorship necessary for success; and connects them with business leaders. As its name signifies, it’s an organization focused on building kids up and increasing their capacity across each of the four elements of capacity building.
Developing our spiritual capacity requires us to evaluate who we are and what we want most from life, then align that to our daily lives. This starts with determining our core beliefs and values, which can be difficult for many as it involves deep introspection and self-assessment. Building spiritual capacity is vital to a fulfilling life—if you don’t have a destination in mind, you may waste a lot of time and energy running in the wrong direction. To make this process a bit easier, I created a tool called the Whole Life Dashboard that helps you determine what’s most important to you and how to align to it daily.
Intellectual capacity is about how we improve our ability to think, learn, plan, and execute with discipline. Developing our intellectual capacity often involves setting and achieving goals, developing good routines and habits, and learning continuously. Think of it as improving your operating system.
The greater your intellectual capacity, the more you will achieve with the same expenditure of energy or effort. For example, a daily morning routine is one of the main characteristics that many high achievers have in common. They use the first 30-60 minutes of the day to get in the right mindset and think about their goals for the day—not to check their social channels and their email.
Physical capacity is our ability to improve our health, wellbeing, and physical performance. While our brain helps drive and guide us through life, it’s our body that is asked to do the heavy lifting day in and day out. That’s why it’s so important to maintain our health and wellness, challenge ourselves, manage our stress, and get the proper amount of sleep. When your body is tired and sluggish or your brain is fatigued, it makes doing anything more difficult.
Building physical capacity goes beyond just diet and exercise—it also requires us to manage how we deal with stress, how resilient we are in the face of adversity, and how we equip ourselves to face inevitable adversity.
Emotional capacity relates to how we react to challenging situations and people, as well as the quality of our relationships. Improving emotional capacity is difficult for most as it requires learning to manage your feelings, evaluate the best and most challenging aspects of your personality, and accepting a certain amount of uncertainty and unpredictability from both individuals and circumstances.
People with high emotional capacity generally are able to cope with challenges quickly and move on from setbacks. They also have positive relationships with people who bring them energy and move away from people who drain their energy.
More About Elevate
This journey started with an email.
In late 2015, I started sending an email to my team each Friday. While the subject varied each week, the unifying themes were inspiration, high-performance and the courage to push limits and achieve. To my surprise, my colleagues started telling me how much they looked forward to the email each week, and said that they were forwarding it to friends and family as well. I decided to expand the email to my entire network, and Friday Forward was born.
Even more surprising, writing the Friday Forward brought me greater clarity on my purpose and my values. I discovered my passion for helping others be their best selves, and unlocking successes that previously seemed inaccessible. In particular, I was drawn to the concept of self-improvement, and I learned in order to achieve anything worth pursuing in life, we first need to build our capacity.
Once I dedicated more thought and research to the idea of capacity building and came to realize that there are four elements of capacity building: Spiritual, Intellectual, Physical and Emotional. Each individual person is stronger in some of these areas than in others, but elevating your performance requires you to build all four capacities, simultaneously.
Elevate is a guide to how to build those four capacities. After introducing the concept of capacity building itself, the book takes an in-depth look at each of the four capacities, explaining why they matter, how they lead directly to achievement, and actionable steps to improve in each of the four elements.
Elevate is not a book of theories or abstract concepts. This is intended for people who are dedicated to achieving elevated performance in both life and business. I hope you will join this journey.
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